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Saving for their future

We asked parents and grandparents about their habits, priorities and the challenges they face. The result is Saving for Their Future, a closer look at the growing role the whole family plays in building children’s financial foundations.

Download the report

Let’s make saving an adventure together with Saffy 🐞

New Saffron research, Saving for Their Future, reveals that children’s savings are powered by the whole family, parents, grandparents and loved ones all playing a part to help build stronger financial foundations.
That’s why we’ve created our children’s savings accounts to bring everyone along on the journey. With Saffy leading the way, families can learn together, and celebrate every milestone, big or small.
Pop into your local branch as a family, watch those savings grow, and turn everyday moments into something special.

Discover our children's saving range

Every family saves differently, which is why we offer a variety of children’s accounts to suit your needs. From small, regular contributions to longer-term saving goals, our range is designed to grow with your child

Our Childrens Savings Range
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The report every family should read

At Saffron, we’re here to help you build your child’s future with confidence. One of the ways we’ve deepened our understanding is by listening directly to families. Our latest research asked parents and grandparents across the UK about how they’re saving, planning and supporting the next generation, and the findings are brought together in our Saving for Their Future report.

Click to read report
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Start your little saver’s journey today 🐞

Opening a children’s savings account is a big moment, and we’re here to make it easy (and memorable). Visit us in branch and we’ll help your family find the right account, explain how it all works, and get your little saver started on their journey.

Come and open an account